Evil Plans: Having Fun on the Road to World Domination

Often times, it is better to have great questions than answers. This one is full of questions.

So, what is this “Evil Plan?”

Sigmund Freud once said that in order to be truly happy in life, a human being needed to acquire two things: the capacity to work, and the capacity to love. An Evil Plan is really about being able to do both at the same time.

Why evil? Because if you pursue what you love doing, most likely people will hate it! To me, the term evil plan has really refreshing sound to regular “pursue your dream” message. Add some lightness. And of course, don’t forget your evil laughter. Mhuwahaha!

In the Internet era, if people on the other side of the planet aren’t loving what you do, you’re doing something wrong.

Too many people are in the business of trying to sell what people don’t actually want. Don’t be one of them.

That’s what “globalization” is all about, no? Yes it is. It’s about global value. It’s people on the other side of the planet you want to reach.

It seems to me a lot of people of my generation are stuck on this high-priced, corporate, urban treadmill. Sure, they get paid a lot, but their overhead is also off the scale. The minute they stop tap-dancing as fast as they can is the minute they are crushed under the wheels of commerce. You know what? It’s not sustainable.

Frankly, it beats the hell out of commuting every morning to the corporate glass box in the big city-something I did for many years. Just so I could make enough money to help me forget that I have to commute every morning to the corporate glass box in the big city.

Why am I doing this? Really puzzling. My commute isn’t bad at all actually, only 20min drive. Still, as long as you are heading to somewhere you don’t really want to be, the message applies.

My advice to them is always the same: “Make Art Every Day.” When I tell people to make “art,” I don’t necessarily mean paintings or literature or music or what-have-you. By “art” I mean whatever it is that’s most meaningful and powerful to them.

I was talking to the cartoonist Hugh Dodd, who was a regular in the bar I worked in at the time. I asked him what the secret of being a successful cartoonist was, in his opinion. “Continuity,” he said. “ Anyone can draw a good cartoon … once. But not everyone can draw a good cartoon every day, day in, day out. It’s something you have to work very hard at for many years before you even get close….”

That reminds me of “The Art of War” by Steven Pressfield. Based on his book, he was so occupied by his work, writing, he had actually “missed” Watergate. And even for people like him, it took over ten years to make first commercial success. Continuity must be pre-requisite for any evil plans.

Like Ella Fitzgerald used to sing, “T’aint What You Do (It’s the Way That You Do It).” That was my Evil Plan for years. I remember being in my mid-twenties, working all day long at the ad agency in Chicago. Then after work, instead of going home to watch TV and hang out with roommates or whatever, I’d head for my local coffee shop, pull a stool up at the bar, and sit there for hours on end, drawing cartoons. I would just keep drawing. Even if my cartoons weren’t very good, even if they weren’t commercial. Even if some of the waiters and fellow customers would make the occasional quip about me “needing to get a life.” —- I didn’t wait for the money, I didn’t wait to “be discovered,” I didn’t wait for the approval from others. I just got on with it, every day.

Popular excuse, including mine, is this. “I’m too busy.” But we can always cut TV time, couch time, game time, and what have you.

The biggest problem in the Western world is oversupply. Don’t let it be yours.

I think current minimalism “movement” has just begun. Or perhaps just my wish…?

I’m not the world’s most talented person at what I do. Neither are you. That doesn’t make the gifts we have any less valid.

And, there goes my favorite quote from this book.


What is your evil plan? Wait, what is MY evil plan!?


P.S. I am not sure where I stand on his cartoon. Unique, that’s for sure. 🙂